Create a campaign to raise awareness of #FreedomfromColitis and provide information about what Colitis is and various associated conditions through social media and a blog-style website.

SOLUTIONS

• A blog-style website to provide more information about Colitis with nutrition, lifestyle, and mental health advice.
• Publication of content on social media with a wide variety of options such as videos, stories, nutrition tips, recipes, and more.
• All content and special events such as webinars were conducted by health specialists to obtain approval from COFEPRIS.
• +200 post with an engagement of 2000 followers per post and more than 40,000 followers on both social media platforms.